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August 28, 2009 at 5:04 pm 1 comment

To really learn something you have to actually experience it.

This is certainly true in the world of social media. I hear many marketing people say, I don’t have time to waste on Facebook (or My Space, LinkedIn, Twitter, etc).  My response is always the same, you don’t have time NOT too!

All businesses agree that social media is becoming a vital part of the marketing mix.  However, you cannot market effectively with social media if you don’t understand it.  (Back in the 50’s, how could businesses understand the power of television advertising if they didn’t own a TV set?)

To truly understand the potential power of social media, you have to experience it as a user.  You will find social platforms you enjoy and others you don’t (for me that’s Twitter!)  You will truly understand the viral nature of social media, and its power as a communications vehicle.  More importantly, you will see first hand what is effective marketing and what is not!

So set up a Facebook page, a LinkedIn profile and a twitter account, connect with friends, classmates, and colleagues.  Join groups, read the comments, add to the dialogue.  The more you interact, the more you will come to understand how the world of social media is shaking up how we communicate and is here to stay!

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Entry filed under: social media.

So many ways to reach out Is this the party to whom I am speaking?

1 Comment Add your own

  • 1. Merrill  |  August 28, 2009 at 5:38 pm

    If businesses don’t use different marketing tactics, they’ll never know if they would have worked or not.

    Reply

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