Archive for August, 2009

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To really learn something you have to actually experience it.

This is certainly true in the world of social media. I hear many marketing people say, I don’t have time to waste on Facebook (or My Space, LinkedIn, Twitter, etc).  My response is always the same, you don’t have time NOT too!

All businesses agree that social media is becoming a vital part of the marketing mix.  However, you cannot market effectively with social media if you don’t understand it.  (Back in the 50’s, how could businesses understand the power of television advertising if they didn’t own a TV set?)

To truly understand the potential power of social media, you have to experience it as a user.  You will find social platforms you enjoy and others you don’t (for me that’s Twitter!)  You will truly understand the viral nature of social media, and its power as a communications vehicle.  More importantly, you will see first hand what is effective marketing and what is not!

So set up a Facebook page, a LinkedIn profile and a twitter account, connect with friends, classmates, and colleagues.  Join groups, read the comments, add to the dialogue.  The more you interact, the more you will come to understand how the world of social media is shaking up how we communicate and is here to stay!


August 28, 2009 at 5:04 pm 1 comment

So many ways to reach out

I want to have lunch with a colleague, do I send her a message via LinkedIn? Facebook her? Send her a tweet? IM her? Send her a text? e-mail her? The answer, I guess, has to do with your generation and techno savvy.  I’m of the demographic that prefers to pick up the phone (cell phone) and call!

August 22, 2009 at 5:35 pm 4 comments

Can we talk?

With all the communication technology available to us, are we losing the ability to actually talk to each other?  People have no trouble posting every detail of their lives on facebook for their 436 friends to read, “Taking the kids to the dentist, then making dinner for hubby”, “Picked up a new client today”, and yet can’t seem to communicate face-to-face.

Some recent examples I’ve come across in the past week are:

An employer calling an employee on vacation to tell her not to bother coming in on Monday, because she was laid off.

A hair dresser, seeing strangers walking around the salon, began to wonder if the owner was selling the business.

Employees hearing through the grapevine, that their employer was closing the company.

And let us not forget the ubiquitous break-up email.  A magazine article I read actually advised readers not to change their facebook status to available; before they tell the other person that they want to break up!  Do we need to be told this?

Our interpersonal communication skills are important.  There is nothing like one-on-one, face to face communication.  This week, I’m going to give it a try!

August 16, 2009 at 12:54 pm 1 comment

Too much!

All this social media is indeed fun.  We can connect with long lost classmates, distant relatives, colleagues and even share ideas with total strangers.

But what about all of this thinly veiled advertising?  Does anyone out there like it when a “friend” posts something that is clearly promoting their business?  When your twitter account is full of links to buy services, or when you join a fan page only to be bombarded by advertising from the business?  Is anyone fooled?  Is anyone else annoyed?

Will advertising in its disguised form, survive on social media or will users simply tune it out as they have learned to do with more traditional media?

August 4, 2009 at 8:50 pm 4 comments


August 2009
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