Too much!
August 4, 2009 at 8:50 pm 4 comments
All this social media is indeed fun. We can connect with long lost classmates, distant relatives, colleagues and even share ideas with total strangers.
But what about all of this thinly veiled advertising? Does anyone out there like it when a “friend” posts something that is clearly promoting their business? When your twitter account is full of links to buy services, or when you join a fan page only to be bombarded by advertising from the business? Is anyone fooled? Is anyone else annoyed?
Will advertising in its disguised form, survive on social media or will users simply tune it out as they have learned to do with more traditional media?
Entry filed under: social media. Tags: social media.
1.
Chuck Sink | August 11, 2009 at 12:31 pm
My significant experience using social media confirms these notions. There is a tremendous amount of sales clutter, especially on Twitter. People who post over and over, promoting this business or that cause over expose themselves and get blocked or un-followed. I’ve got to spend time daily clearing out the riff-raff from my twitter account.
At the same time, I’ve come across some gems of good information and links I would otherwise have not known about. From my perspective, if you want to build your personal or business brand in social media. Give something away. Offer helpful information at no cost. Don’t post more than a couple or 3 times a day. It all comes down to balance and common sense.
2.
Merrill Clark | August 11, 2009 at 3:06 pm
I agree with you and Chuck.
The concept of social media is…well…to be social. That is, to build relationships that you may not have otherwise built in person,
And Chuck hit the nail on the head: To build a relationship or a brand, be a “giver” and a trusted resource, be personal, and the business will come after forging these powerful relationships.
It is okay to occasionally link to your new blog posts or even your website, as long as a) you have something of value to offer (not a blatant sales pitch) and b) you don’t over do it. Chuck said “balance and common sense” – and he’s absolutely right.
Death to the constant barrage of obvious sales pitches!
3.
grace317 | August 11, 2009 at 3:55 pm
You know, “balance and common sense” are good guidelines for life too!
4.
Cheryl | August 31, 2009 at 8:01 pm
Advertising is constantly evolving. As people continue to find new ways to get information, there will be new ways for advertisers to reach their target audience.