Too much!

All this social media is indeed fun.  We can connect with long lost classmates, distant relatives, colleagues and even share ideas with total strangers.

But what about all of this thinly veiled advertising?  Does anyone out there like it when a “friend” posts something that is clearly promoting their business?  When your twitter account is full of links to buy services, or when you join a fan page only to be bombarded by advertising from the business?  Is anyone fooled?  Is anyone else annoyed?

Will advertising in its disguised form, survive on social media or will users simply tune it out as they have learned to do with more traditional media?